22 May 2010

Mémoires du travail

In the past few months, I collaborated on an audio-photography project with the non-French speaking class of the collège (junior high) Politzer of Montreuil. The work they did is now exhibited at the Maison Pop until the end of the month. It was an incredible experience to meet and spend time with these kids that come from all over the world and that start a new life in France with their families. The high point of the workshops we did was a morning that we spent in a residential home for aged people where they interviewed 4 women on their memories of work. What stroke me the most was to hear about the pleasure these women took in their jobs, that they often started when they were 14 or 15 years old.
The project was first launched by Jocelyne Quélo, who invited me to join as an artist, Laurence Ryf who's the amazing kids teacher participated as well, and Vincent Roudant collaborated on the technical aspects.











--Joëlle

12 May 2010

The blow of graphic ads

Spotted in Paris's subway station Strasbourg St-Denis : a very graphic ad for Leader Price (a hard discount chain). It seemed to me very random as I haven't seen the poster anywhere else, and the company hasn't launched any ad campaign these days that I know of. I'm not even mentioning how it doesn't really fit their image. Which is why I was really happy to come across it. It's daring and refreshing... (usually hard discount ads are about cheap background and font colors, with products and prices thrown to your face).