Spotted in Paris's subway station Strasbourg St-Denis : a very graphic ad for Leader Price (a hard discount chain). It seemed to me very random as I haven't seen the poster anywhere else, and the company hasn't launched any ad campaign these days that I know of. I'm not even mentioning how it doesn't really fit their image. Which is why I was really happy to come across it. It's daring and refreshing... (usually hard discount ads are about cheap background and font colors, with products and prices thrown to your face).